YOUR BUSINESS OWNS THE ENTIRE CARD.
Ideal when you want maximum creative control, one focused offer and no other advertisers on the piece. We coordinate design, printing, route targeting and mailing.
Michigan solo postcard + co-op mailer campaigns
Direct Mail & EDDM Postcard Marketing for Michigan Home-Service Companies
Put your company directly in front of Michigan homeowners with a dedicated postcard in the size that fits your offer—or join an available category-exclusive 9 x 12 co-op mailer.
THE TERRITORY FIRST PROMISEYOU BUILT THE BUSINESS.
YOU BUILT THE BUSINESS.
WE’LL HELP YOUR MARKET NOTICE IT.
Territory First coordinates the market, offer, creative, print and mailing so a contractor gets a complete direct-mail campaign—not just a piece of artwork.
One advertiser or shared campaign
YOUR OFFER.
YOUR FORMAT.
Choose a dedicated postcard featuring only your company, or join a category-exclusive co-op mailer that shares production and postage across complementary home-service businesses.
Popular EDDM-compatible formats
MORE THAN ONE SIZE FITS YOUR MARKET.
EDDM is not restricted to a fixed menu of postcard sizes. Territory First can produce these popular formats, plus custom rectangular flat sizes that meet current USPS eligibility rules.
6.5 × 8 INCHESCompact oversized postcard
6.5 × 9 INCHESPopular neighborhood postcard
8.5 × 11 INCHESFull-page impact
6.5 × 12 INCHESLong-format postcard
9 × 12 INCHESPremium oversized format
USPS EDDM size rule: a qualifying flat must be more than 10.5 inches long, more than 6.125 inches high or more than 0.25 inch thick; maximum flat dimensions are 15 × 12 × 0.75 inches. Final stock, orientation, flexibility, thickness and artwork are reviewed before printing.
Sample postcard creative
ONE BUSINESS.
ONE POSTCARD.
ONE CLEAR OFFER.
Every postcard focuses the homeowner on one company, one relevant problem and one compelling reason to respond. These are sample concepts created to demonstrate campaign range.
CONCEPT 01RoofingFree 21-point roof inspection
CONCEPT 02HVAC$79 AC performance check
CONCEPT 03Plumbing$50 off first service
Sample concepts only. Company names, phone numbers, websites and offers shown are fictional.
Built for local growth
WHY THIS
WORKS.
Every campaign should make the business easier to notice, easier to understand and easier to contact.
Visible immediately
The offer, company name and contact information are presented directly on the mailer rather than hidden inside an envelope.
Solo or category exclusive
Own an entire postcard with no other advertisers, or reserve your service category inside a shared neighborhood mailer.
Professionally designed
We shape the hierarchy, offer and visual presentation, then provide a proof for your approval.
Local concentration
Each campaign focuses on a defined neighborhood territory instead of scattering impressions across a broad market.
Multiple postcard sizes
Choose from compact oversized postcards, full-page formats and jumbo EDDM flats based on the offer, content and campaign objective.
Complete campaign coordination
Territory First handles design, print preparation, route planning and mailing for both solo postcards and co-op campaigns.
A CLEAR CAMPAIGN PROCESSFOUR STEPS.
From strategy to response
FOUR STEPS.
ONE CONNECTED PLAN.
- 01Choose the campaign
Select a dedicated solo postcard or an available category-exclusive co-op placement.
- 02Select the format
Choose the postcard size or the available 9 x 12 co-op placement that best supports the offer and budget.
- 03Build the offer
We help organize the message around one clear homeowner benefit and a simple next step.
- 04Approve and launch
You review the final creative before the mailer moves into production and delivery.
WHO IT IS FORA STRONG FIT FOR
A STRONG FIT FOR
LOCAL HOME SERVICES.
- Roofing, HVAC, plumbing and electrical companies
- Windows, remodeling and exterior improvement businesses
- Landscaping, tree service, concrete and pest-control companies
- Local businesses with a clear homeowner offer and defined service area
FREQUENTLY ASKED QUESTIONSTHE DETAILS,
THE DETAILS,
MADE CLEAR.
What does category exclusive mean?
Only one advertiser from each primary business category is featured in the applicable Territory First mailing campaign. It does not prevent competitors from advertising elsewhere.
What postcard sizes are available?
Our most common EDDM-compatible options are 6.5 x 8, 6.5 x 9, 8.5 x 11, 6.5 x 12 and 9 x 12 inches. Custom rectangular flat sizes may also be available when they satisfy USPS requirements and production specifications.
Can my company have its own postcard?
Yes. A solo postcard features only your company and offer. Territory First can coordinate the creative, printing, route selection and mailing in addition to offering category-exclusive placement in the shared 9 x 12 campaign.
Do I need to provide finished artwork?
No. Territory First can create the advertisement, refine the offer and provide a final proof for approval.
How many households will my campaign reach?
Reach is based on the carrier routes selected for your campaign. Before you approve the mailing, Territory First will provide the expected household count, target area and campaign quantity.
Ready to build local visibility?