Visible immediately
The offer, company name and contact information are presented directly on the mailer rather than hidden inside an envelope.
Premium neighborhood direct mail
Category-Exclusive Direct Mail Advertising
Put your company directly in front of local homeowners on a premium, full-color 9 x 12 mailer—without sharing the territory with a direct category competitor.
THE TERRITORY FIRST APPROACH
Territory First combines the visibility of oversized direct mail with professional creative, a defined local territory and true category exclusivity.
Built for local growth
WHY THIS
WORKS.
Every campaign should make the business easier to notice, easier to understand and easier to contact.
One advertiser per category
Your business is not placed beside another company selling the same primary service within that territory.
Professionally designed
We shape the hierarchy, offer and visual presentation, then provide a proof for your approval.
Local concentration
Each campaign focuses on a defined neighborhood territory instead of scattering impressions across a broad market.
Premium format
The oversized 9 x 12, full-color, two-sided format is designed to command attention in the mailbox.
Cooperative efficiency
Multiple complementary businesses share the production and delivery environment while retaining their own exclusive category.
A CLEAR CAMPAIGN PROCESSFOUR STEPS.
From strategy to response
FOUR STEPS.
ONE CONNECTED PLAN.
- 01Confirm availability
We verify that your service category is still open in the offered territory.
- 02Select placement
Choose from the available anchor, front, spotlight or back-page positions.
- 03Build the offer
We help organize the message around one clear homeowner benefit and a simple next step.
- 04Approve and launch
You review the final creative before the mailer moves into production and delivery.
WHO IT IS FORA STRONG FIT FOR
A STRONG FIT FOR
LOCAL HOME SERVICES.
- Roofing, HVAC, plumbing and electrical companies
- Windows, remodeling and exterior improvement businesses
- Landscaping, tree service, concrete and pest-control companies
- Local businesses with a clear homeowner offer and defined service area
FREQUENTLY ASKED QUESTIONSTHE DETAILS,
THE DETAILS,
MADE CLEAR.
What does category exclusive mean?
Only one advertiser from each primary business category is featured in a Territory First mailer for that territory.
What size is the mailer?
The Territory First mailer is a premium 9 x 12, full-color, two-sided direct-mail piece.
Do I need to provide finished artwork?
No. Territory First can create the advertisement, refine the offer and provide a final proof for approval.
Is household reach guaranteed?
No. Mailing quantities depend on the final territory and eligible delivery routes. Territory First communicates expected reach before the campaign is finalized.
Ready to build local visibility?